On September 1, 2024, in Japan, ANYCOLOR Inc., the parent company of the well-known virtual influencer group Nijisanji, found itself at the center of a scandal involving serious misconduct perpetrated by an external influencer. According to official reports, the external party clandestinely captured and distributed photographs of a Nijisanji talent, accompanied by defamatory remarks that significantly harmed the influencer's reputation. This outrageous breach of both privacy and trust sparked immediate outrage within the community and prompted ANYCOLOR to take swift action by commencing a detailed investigation into the circumstances surrounding these allegations as soon as they were revealed on August 30.
ANYCOLOR Inc. expressed its deep disappointment regarding the unprofessional actions of the external influencer, particularly given their prior engagement with various artists in the industry. Unwavering in its commitment to uphold the rights and dignity of its virtual talent, ANYCOLOR announced comprehensive legal actions that include seeking sanctions for violations of privacy, defamation, and the potential physical assault of the Nijisanji talent. This decisive response illustrates the company’s dedication to creating a safe, respectful environment for its influencers and reinforces the message that such behavior will not be tolerated in the digital space.
As news of the misconduct swept through social media, fans and followers of Nijisanji rallied together to express their solidarity and concerns for the wellbeing of their beloved virtual influencer. In response, ANYCOLOR Inc. has encouraged the community to refrain from sharing harmful or inflammatory content that may further aggravate the situation. This incident has sparked critical conversations around the need for stricter regulations governing the treatment of virtual influencers, emphasizing the urgency for enhanced legal protections. The company’s proactive approach showcases its determination not only to address this particular incident but also to promote a safer and more respectful creative landscape for virtual creators in the future.
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