Discover Iwate’s Rich Heritage and Breathtaking Landscapes

Imagine stepping into a land where history and nature intertwine seamlessly—this is the undeniable charm of Iwate. One of the most captivating spots is Jiujigun, a lively town renowned for its vibrant autumn festivals. During this time, enormous, intricately decorated floats glide through the streets with drumming, shouting, and a festive spirit that fills the air. Even when the festival is not happening, the quiet streets and ancient shrines evoke a deep sense of tradition, inviting curious visitors to explore the timeless stories behind each corner. Meanwhile, Morioka, the bustling heart of the prefecture, offers a cozy yet lively atmosphere. There, you can savor the famous local ramen—slurp up the rich, savory broth and tender noodles that have pleased generations—and feel the warmth of regional hospitality. Venturing beyond, the awe-inspiring Mt. Iwate majestically rises, its snowy summit piercing the clear blue sky, offering breathtaking viewpoints that make you feel connected to the clouds above. Along the rugged coastline, hidden beaches and peaceful fishing villages beckon explorers with their untouched beauty, whispering stories of quiet resilience against the sea. Each of these places, from ancient temples to natural marvels, highlights the incredible diversity of Iwate—how its deep cultural roots and breathtaking scenery create an unforgettable experience. Truly, every turn reveals something extraordinary, making Iwate not just a destination, but a lively storybook waiting to be explored and enjoyed.